IoT-enabled Advertising and Merchandising

Popspots is building a digital operating system for grocery retail that helps grocers and brands manage space in their stores. As part of this, I have worked to develop custom hardware that sits on top of the gum and candy racks at the front end of the grocery store. The hardware consists of a display (to serve advertisements to customers waiting in line at the grocery store) and a front and rear facing camera (to provide merchandising services for grocers and large brands).

As a hardware team lead, I make sure we always have reliable products available for installing in grocery stores. This means I work with mechanical and electrical design partners to specify our product requirements and review their work as it is completed. I also work with suppliers and manufacturers by establishing relationships, vetting their reliability, negotiating deals, implementing quality control procedures, and making sure that they are meeting our deadlines.

I also work as a senior embedded engineer, which means I am responsible for the robustness and connectivity of our network of devices. This includes our firmware, embedded software, and IoT platform. I designed and implemented a new embedded software architecture that reduced provisioning time by 85% and improved our device reliability by 50%. I also rolled out a new IoT platform that decreases network usage and latency.